The University needed a campaign that would help build and sustain their brand. The perception of the University wasn’t matching up to all the great things it had to offer. There was a lack of awareness of the breadth of the University’s programs, including national recognition for many of its offerings.
The Image Group partnered with SDSU to create a brand campaign prominently featuring the SD logo in yellow and blue. The bold look and aggressive messaging matched with the University’s prominence in the state and growing influence in the nation. The rallying cry for prospective students: Be Great. Start Here. The foundation for the campaign stemmed from several on-campus interviews with key constituents.
SDSU is the largest university in South Dakota with just over 12,500 students. The University was established in 1881, its main campus is in Brookings, South Dakota. Started as a land grant university with an emphasis on agriculture, SDSU currently has over 200 programs—many are recognized nationally. Students come from all 50 states and 40 countries.