The Image Group

616.393.9588 | Contact

We’re a group of creative, strategic people integrating communication through video, web and print. We’d love to hear from you.

Andrea Beckman

Andrea Beckman

Art Direction & Design

p: (616) 393-9588 ext. 149

Kevin Deane

Kevin Deane

Project Management

p: (616) 393-9588 ext. 007

Laura Dozeman

Laura Dozeman

Art Direction & Design

p: (616) 393-9588 ext. 122

Rich Evenhouse

Rich Evenhouse

Art Direction & Design

p: (616) 393-9588 ext. 132

Layne Fuller

Layne Fuller

Account Management

p: (616) 393-9588 ext. 121

Tim Hackney

Tim Hackney

Creative Direction

p: (616) 393-9588 ext. 122

Sara Hogan

Sara Hogan

Operations Management

p: (616) 393-9588 ext. 112

Brock Isanhart

Brock Isanhart

Director of Account Services

p: (616) 393-9588 ext. 102

Katy Johnson

Katy Johnson

Copywriter

p: (616) 393-9588 ext. 007

Scott Kramer

Scott Kramer

Art Direction & Design

p: (616) 393-9588 ext. 108

Tracy Nelesen

Tracy Nelesen

Office Manager

p: (616) 393-9588 ext. 101

Katie Schepers

Katie Schepers

Accounting

p: (616) 393-9588 ext. 135

Ade Snyder

Ade Snyder

Production & Traffic Management

p: (616) 393-9588 ext. 106

Mark Tanis

Mark Tanis

President

p: (616) 393-9588 ext. 103

Scott Tanis

Scott Tanis

Editor/Production Specialist

p: (616) 393-9588 ext. 107

Ed Van Poolen

Ed Van Poolen

Creative Strategist

p: (616) 393-9588 ext. 104

Our Philosophy: Real. Good. Communication.

Real.

True, authentic, genuine and sincere. We’ve noticed that in a sea of clamor and hype, there is thirst for meaning. People want to connect; they’re looking for honesty, they crave the authentic.

Good.

Strategic, engaging, memorable and beneficial. Good work to us means a balance between strategic and creative — “what to say” and “how to say it.” It also means doing good — using our skills to have a positive impact on our culture.

Communication.

Innovator, Organizer, Storyteller and Artist. While many of us believe that the entire universe was brought into existence by the spoken word, we will settle for using communication to create your brand. Reason, poetry, emotion, and technology are just a few of the tools that we use to do this.

Our Method

  1. Inquiry.

    Question. Dig. Probe. Research. Seek. Analyze. Distill information and write the Creative Brief.

  2. Insight.

    Talk to audiences. Know the market. Study the brief. Come up with a deep, intuitive understanding of brand and/or task.

  3. Idea.

    Use the Creative Brief and teamwork to communicate insight poignantly and memorably.

  4. Implement.

    Implement ideas in such a way as to have lasting and measurable impact.

Latest video work for Metro Health

Your Health. Our Passion.

Challenge In an increasingly competitive climate for health care, Metro Health needed to communicate to the region its competencies and strengths. Metro Health has always been about patient-centered medicine. But how is this portrayed without compromising the perception of medical excellence? Solution The “Your health. Our passion.” campaign balanced medical...

More about this…

Selected video work

  1. BestSemester 'Get The Picture'
  2. South Dakota State University
  3. HydrAid®
  4. Western Michigan University

Our Vimeo channel is also frequently updated with fresh work. Take a look.

Latest web work for OAM MetroHealth

OAM MetroHealth Campaign

OAM MetroHealth Campaign

OAM, Orthopaedic Associates of Michigan, is the region’s largest independent orthopaedic practice. Metro Health is the area’s third largest health care provider. The Image Group helped these two distinct brands partner to form OAM/Metro Sports Medicine in order to offer comprehensive health services to the athletes of West Michigan—from weekend...

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Selected web work

  1. Center for Shared Services
  2. BestSemester Website
  3. West Michigan Aviation Academy
  4. Tabor College

Latest print work for BestSemester

'Get The Picture' Campaign

'Get The Picture' Campaign

The Organization : Through the Council for Christian Colleges & Universities (CCCU) BestSemester proudly offers twelve off-campus and study abroad programs around the world. The Approach : BestSemester was facing a decline in enrollment and sought to extend a brand campaign that would attract students who were looking for a...

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Selected print work

  1. South Dakota State University
  2. Point West at Macatawa Park
  3. Western Michigan University
  4. Metro Health

You can connect with us in a multitude of ways. Hooray for technology!

Send us a message.

Visit us

A map of 31 E. 8th St, Holland, MI
31 East 8th Street
Suite 200
Holland, MI 49423

Call us: 616-393-9588