The Image Group
616.393.9588 | ContactWe’re a group of creative, strategic people integrating communication through video, web and print. We’d love to hear from you.
Our Philosophy: Real. Good. Communication.
Real.
True, authentic, genuine and sincere. We’ve noticed that in a sea of clamor and hype, there is thirst for meaning. People want to connect; they’re looking for honesty, they crave the authentic.
Good.
Strategic, engaging, memorable and beneficial. Good work to us means a balance between strategic and creative — “what to say” and “how to say it.” It also means doing good — using our skills to have a positive impact on our culture.
Communication.
Innovator, Organizer, Storyteller and Artist. While many of us believe that the entire universe was brought into existence by the spoken word, we will settle for using communication to create your brand. Reason, poetry, emotion, and technology are just a few of the tools that we use to do this.
Latest video work for South Dakota State University
Jack Talk | Student Interviews
The Challenge: The University needed a campaign that would help build and sustain their brand. The perception of the University wasn’t matching up to all the great things it had to offer. There was a lack of awareness of the breadth of the University’s programs, including national recognition for many...
More about this…Selected video work
Western Michigan University
Stone Plastics & Manufacturing
HydrAid®
Metro Health
Our Vimeo channel is also frequently updated with fresh work. Take a look.
Latest web work for Grace College & Theological Seminary
Grace Website Redesign
The Challenge : In 2009, Grace College & Theological Seminary embarked on an effort to renew the Grace brand to current students, alumni and, most importantly, prospective students. It quickly became clear that the existing website no longer reflected the personality, academic offering or experience of the Grace community. The...
More about this…Selected web work
Saginaw Valley State University
Metro Health
Western Michigan University
West Michigan Aviation Academy
Latest print work for South Dakota State University
SDSU Branding Campaign
The Challenge : The University needed a campaign that would help build and sustain their brand. The perception of the University wasn’t matching up to all the great things it had to offer. There was a lack of awareness of the breadth of the University’s programs, including national recognition for...
More about this…Selected print work
YMCA of Greater Grand Rapids
Cornerstone University
Same Day Delivery
Western Michigan University
You can connect with us in a multitude of ways. Hooray for technology!
Visit us
Suite 200
Holland, MI 49423
Call us: 616-393-9588